This was recorded in a get-together in Sugbu Study Center and his audience were young men in college. The recording is noisier than usual, and some of the audience questions during the Q&A section might be too faint to hear.
The content will more than make up for all of these. Mr. Liu gives his seven principles for success in entrepreneurship. He shares the inspiring story of his father, who came to Cebu with only the clothes on his back and his sleeping mat. He talks about growing up in a business family and raising children to be entrepreneurs. He shares the biggest challenges they faced and the future of the wood business. Plus many other valuable lessons.
I hope you learn as much as we did in this conversation with Mr. Charlie Liu.
1. Context: Companies they own
2. Start of the family business: the Matimco Story
3. First generation struggles, Charlie's first job
4. Leaving Matimco, starting in Real Estate
5. Becoming CEO of Matimco
6. Branding wood
7. Big challenge to opportunity: logging ban
8. The benefit of using wood
9. You have to have passion
10. You got to believe in yourself
11. Dealing with doubts and self-doubts
12. Getting used to making mistakes
13. Work hard
14. Profit with dignity
15. Be values-driven
16. The story of Charlie's father
17. Survival of the fittest: the most adaptable
18. You have to learn to learn, unlearn, relearn
19. The father as a Japanese prisoner, then jeepney driver for the Americans
20. Move to Cebu and the start of the father's business
21. How to raise the 3rd generation who have it easy?
22. Suggestion for young people who want to become entrepreneurs: regular self-assessment
23. More key lessons from the father
24. What's next? A 12-story all-wood building!
25. Wood farming
26. How do you learn? You have to have an eye for talent, so you have time to learn. Travel.
27. Your biggest tool as a corporate leader: communication
28. What to do with stagnant real estate?
29. The businesses of Penshoppe and Oakridge
30. How do you define success?